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Creating an Email Strategy for Your Small Business

We’re all familiar with email marketing. It’s how we get our coupons, discounts, and newsletters from businesses all over the internet. Many of these emails are considered spam. So how do small companies without a big marketing budget do email marketing correctly to engage their audience and drive more people to their websites or into their stores?

We’ll answer the question with a proven strategy using sales and marketing automation. Here’s why you should consider creating an email strategy for your small business:

Half of the world’s population are email users. Estimates show around 3.8 billion email users by the end of 2018. Gmail users alone account for 1 billion email accounts, 75% of whom access them through their mobile devices. In fact, every mobile user has at least one email account for signing up on Google Play or accessing their social media account through Facebook Mobile or Twitter. One in two of your potential clients and customers are email users (give or take, depending on where you live), and by being able to connect with them, you could potentially increase your income by as much as 50%.

Stay on top of user engagement. Besides email, the internet has plenty of other platforms for connecting with other people around the world. But despite the popularity of social media, email still ranks as the best and the most preferred method of communication, particularly on anything business-related. One of the key advantages of having an email list is that, unlike Facebook or Twitter, you have more control over how your message is delivered to your target audience. You could spend hours creating great content for them, but it could quickly vanish from Facebook newsfeed or buried underneath by dozens of other posts within minutes.

Automate routine tasks more easily. Small business owners don’t have much time on their hands responding to every email. Fact is, they don’t have to. Some of the best sales and marketing automation have mailing lists, email templates, and auto-responders taking care of most of the work so they can focus more on things that matter. It might take some work initially getting more acquainted with the ins and outs and creating an email strategy. As you gain more experience, you’ll be spending less time with it, and begin to reap the benefits of using this sales and marketing feature for your small business.

Steps in Building your Email List Using Sales and Marketing Automation

Step 1:

Choose a sales and marketing automtion software with an auto-responder feature. If you’re just starting out with email marketing, you don’t need an expensive CRM like Salesforce, Hupspot, or NetSuite. There are plenty of options for business owners from email subscription service and lead-generation software. Small Business Dream offers service packages for small businesses who want to accelerate growth using this feature. Just remember to stay within the bounds on the proper use of this tool.

Step 2:

Set up an opt-in page or survey form. You can start with a very simple and straightforward landing page or survey form and add your bells and whistles as you get better. Small Business Dream can help you set up your first landing page and survey form. Share the link through your Facebook Page, WordPress, or your company website. Or you can have it the old way and add the contact yourself (be sure to get their email addresses). Another method is to put QR codes in conspicuous places to get your walk-in prospects and customers to your landing page or online survey. Offer freebies or discounts for taking the time.

Step 3:

Wait for confirmation from your subscribers. Double opt-ins is the preferred method of choice for email subscriptions because it accomplishes two things at once. First, it filters out low-quality leads, and second, it helps verify real users. This might seem tedious compared to single opt-ins, but you’ll have better chances of making more conversions over the long haul for getting high-quality leads. It consists of a few lines asking your recipients to confirm they’ve opted in to your mailing list by clicking a link, etc., hence a “double” opt-in.

Step 4:

Segment your prospects and customers. You may start with just a few categories at first. Later, you can add more details to your customer data to make it more granular. Small Business Dream allows you to segment your prospects and customers from your initial survey. For instance, you can include a list of brands, companies, or products on the survey form and Small Business Dream will categorize each contact based on which box your visitors have checked. The same applies for setting priority to every customer. You can update their category by giving out surveys periodically in order to stay relevant to them.

Step 5:

Create a simple email follow-up series. Take some time reading through the templates to see how each customer engagement progress seamlessly to the next, and so on. It usually takes some practice and experimenting to make sure it won’t sound robotic. As much as possible, we want to avoid the impression that they’re dealing with a robot secretary instead of a real person, by a adding a human touch to every conversation.

Conclusion

Having a mailing list for your small business is more of a necessity these days, now that our target audience is moving towards mobile. Take some time learning the ropes and start making your own email strategy.

Learn more on how you can successfully build your business through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.

5 Reasons Why You Should Learn CRM Now

Running a successful business takes more than just hard work. A lot of times, it’s more about being smart, critical thinking, and minimizing work through sales and marketing automation and Customer Relationship Management (CRM).

Many small businesses are still missing out on this remarkable tool which would have saved them time and money, reduced stress, and helped grow their business like never before. However, it’s never too late learning about CRMs. We have a system that can help small business owners and salespersons become a CRM virtuoso with practice and a little bit of creativity.

Here are five reasons why you should learn CRM now.

Use Time More Productively

You’ve probably heard about the 80/20 rule with regard to time management and productivity. Put simply, 80 percent of outputs comes from 20 percent of our tasks, while the other 20 percent comes from 80 percent of tasks.

Small business owners often put too much time and energy on things which can easily be done through automation like customer acquisition, and maintaining customer loyalty. Time lost is money lost, so we want to focus more on strategy and developing skill sets such as dealing with prospects and customers – also known as ‘soft skills’ – and be able to automate most of our routine tasks.

Small Business Dream CRM works on the same principle by allowing the system to do most of the heavy lifting so that by the time it gets to you, all it takes is a simple follow-up call, email, or SMS. In other words, we’re working smarter, not harder. Additionally, Small Business Dream keeps your customers in the loop through automated email follow-up series, newsletters, and surveys.

Use Technology to Outpace the Competition

Technology has levelled the playing field for many of our small businesses. We’ve seen this many times with brick and mortar stores, local shops and restaurants growing massively through the internet and social media. It’s incredibly hard to compete with stores like Walmart, Amazon, McDonalds and General Electric, however when it comes to reaching your target audience, no matter if you’re big or small, we all have the same access.

Today, it only takes a simple tool like sales and marketing automation to do certain tasks which would otherwise be more involved and time-consuming. Small Business Dream CRM combines marketing automation with a simple, user-friendly interface to help business owners build their own templates, landing pages, sales funnel, and survey forms, and be able to promote their business on multiple channels, either directly from a sales funnel card (QR code or link to site) or through referral links, social media posts, updates, and invites – the possibilities are endless.

Create a Good Impression about Your Business

Customers will have an opinion about your business during the crucial 8 seconds on your website or landing page. They’d either stay on page to learn more about your business, or look somewhere else. Most of the hard work when trying to get more customers comes from designing landing pages which are both appealing and engaging.

CRMs make it surprisingly easy for businesses to create user experience with potential clients and customers. Small Business Dream integrates a lot of its site-building capabilities on the Sales Funnel Setup enabling business to create stunning websites, sales funnels, and landing pages. With practice you’ll be able to create professional-looking web pages to impress your target audience, but more importantly, convert more prospects into qualified leads and buying customers.

Save Money on Your Marketing Expenses

Automation took over a lot of our tasks such as sending emails, replying to certain requests, promotion, lead acquisition, and so on. It enables small businesses to cut back on marketing expenses while still gaining a competitive edge over the competition whether it’s real estate, insurance, event planners, restaurants, salons, dental practice – pretty much any kind of business.

Nowadays, you don’t have to hire additional personnel to do multiple tasks. You can build on your marketing strategy from time to time, spending just an hour or two on Small Business Dream. Customize your email autoresponder, tweak some settings, and perfect your Sales Funnel after doing all your tasks in the Action List.

Spend as much time as your schedule would allow. For those who need more time typing in customer information, Small Business Dream has a Card Scan function to take care of your data entry tasks, and done-for-you (DFY) website setup packages for busy business owners.

Have Full Control On How You Want to Interact with Customers.

Marketing automation works best with different approaches to customer acquisition such as permission marketing, personalized messages, and human interaction. We want to use both full-automation and semi-automation when dealing with potential clients and customers. Buying lists from data suppliers won’t cut it, and you could end up paying fines on the wrong use of marketing automation like sending unsolicited emails (CAN-SPAM Act of 2003).

Small Business Dream CRM gives business owners total control by combining different approaches on how they wish to interact with their leads and buying customers. Need more clients to fill up your Action List? Set up a Sales Funnel or landing page and have your visitors and walk-in customers optin to your email lists, Facebook, or Twitter follow up series. Use templates to quickly send personalized, semi-automated messages on the fly, or make the call as soon as they show up on your Call List.

Conclusion

Your ability to use CRM will make a big difference in getting more customers and increasing sales. With all the challenges faced by many small businesses and with competition on every turn, this could mean the difference between rapid growth and going out of business. You, too, can experience the power of CRM if you only take the time to put these words into action.

Take your business to the next level through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.

How Prepared Is Your Business For the Future?

As business owners, we know we live in tremulous times. New industries – such as cryptocurrency – are being created overnight. Jobs are disappearing. Companies are switching industries. Tech companies continue to push the boundaries of automation through deep learning and artificial intelligence.

As modern technology pushes forward into our traditional businesses, the question for many of us is, how prepared are our businesses for the future?

Machines Are Taking Over

Businesses that fail to adapt won’t stand a chance in today’s fast-changing industry. People are now being replaced by robotics and automation for quite a number of reasons. People can only do one task at a time. They get distracted, make mistakes, and buckle under pressure; machines rarely make mistakes, they don’t take breaks, and are incredibly efficient at multi-tasking.

Technology enabled businesses to grow faster than ever, and it only gets better with time. As people put more resources in technology, production costs go down, giving more room to invest in better technologies. Back then, long distance phone calls cost 25 cents per minute or around 2 dollars overseas. Nowadays, we can talk to someone from half a world away through the internet for just a fraction of the cost. (Imagine what this would do to traditional phone industry.)

Soon, nearly every task will be automated. This implies two things: first, most manual jobs that don’t require critical thinking, problem-solving, and creativity are in danger of being taken away by automation. Industries will continue to downsize and low-paying jobs might soon be gone. White-collar jobs aren’t safe from the onslaught of automation. Neural networks might soon replace analysts, accountants, and personal assistants, as A.I. and deep learning continues to evolve.

Second, companies that rely on traditional methods could soon go out of business, unless they keep up with the times and stay relevant with modern-day customers. Amazon and online shopping will always be a threat to traditional retail businesses, and telecom companies are in dire need of a solution against the growing popularity of internet calls.

Uber and Airbnb have redefined travel and accommodation, challenging long-established companies within the industry. Cryptocurrency and blockchain technology is a growing threat to our financial sector with its permissionless, secure, peer-to-peer payment system. Innovation is no longer just an option for a lot of businesses. As a matter of fact, it’s the only way for businesses to survive in this day and age.

Fortunately, some jobs are more resilient than others, particularly those that have to do with complex human emotions. So-called soft skills and out-of-the-box thinking will be more important than ever for businesses.

The World Has Changed, and So Will be Our Businesses

History is littered with the remains of old industries that fell out of use as better technologies emerge. You’d be lucky to find relics of the past in people’s attics like the portable cassette player, VHS, film camera, and encyclopaedias. Yet they remind us of the bygone era when they became a booming business in the late 80s and 90s.

Fast-forward to the present, people do things a lot differently. We spend more time on the Internet and consume online content more than from traditional media. Over 2 billion people connect with each other using handheld gadgets many times faster and more powerful than the NASA computers of the first moon landing. Our world today is vastly different, and so will be our businesses.

Conclusion

Businesses have evolved over the years alongside modern technology. Sooner or later, they’d have to come up with something fresh, something which has never been tried before. It could take the form of a much better technology, a new concept, a better strategy, or a business opportunity. Who knows what the next disruption will be?

Take your business to the next level through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.

The High Cost of Burnout and How Companies Can Avoid It

Working in a highly competitive space can push your employees to the limit. Part of our job as business owners is to identify the root cause of employee burnout and prevent setbacks that can affect productivity in the workplace.

Worse than Stress

Burnout is when your stress becomes unmanageable and like a computer short-circuiting, your brain just stops functioning. In fact, some symptoms of burnout are strikingly similar to depression and post-traumatic stress disorder (PTSD).

According to survey, burnout is affecting 95 percent of businesses and is attributed for nearly half of employee turnovers.

Loss of employee due to burnout can have enormous financial consequences. The average cost of finding a replacement is more or less half of the employee’s annual salary. Hiring a bad fit will cost the company twice as much. If left unfilled, it can result in a domino effect due to increased workload and more workers suffering from it.

How It All Starts

Burnout usually starts when employees fail to meet their goals, company standards, and expectations, which in turn forces them to work longer hours. Ironically, the more effort they put into it, the less work they’re able to do. Not having enough rest greatly affects their ability to concentrate, which makes them prone to commit errors and make poor decisions. This results in further loss of productivity.

Anger, frustration, and panic attacks sets in. Performance deteriorate despite working longer hours. They’re caught in a vicious cycle they can’t escape from. They start dreading the prospect of yet another tiresome and unrewarding day at work. It’s only a matter of time before they reach the breaking point – a full-on employee burnout.

Recovering from burnout can take weeks, months, or even a year. Burnout doesn’t go away on its own and might need appropriate medical intervention.

Stopping Burnout on its Tracks

As an employer, you need to check on your staff for stress, ensuring you apply enough pressure to get things done, but not too much that it affects business and your employees’ health. It’s a fine balancing act that can be difficult to gauge at times.

Let’s look at the major causes of employee burnout, and then come up with proactive solutions and strategies to keep them motivated.

Job mismatch. Employees are at risk of burnout when there’s a disconnect between their work experiences, qualifications and their occupation. Some factors include high unemployment rate and stiff competition in the job market. Job seekers are often left with no better option but to settle for low-paying jobs despite being overqualified, or take jobs which don’t fit with their own personality, educational background and work experience. Consider each hire as an investment where you acquire new assets to help grow your business. Spend some time identifying roles your company needs and creating job descriptions that match their work experiences and qualifications when looking for new hires.

Insufficient time and resource. Employees will experience burnout if they are given tasks without the wherewithal to accomplish them. Time is one of the overlooked factors when assigning tasks. Some employers give additional tasks but failed to consider the time element necessary to accomplish them. Each additional task will eat up some of the time intended for work and puts them at risk of falling behind schedule. Employers need to free up some of their time by investing in technology and innovation to help accomplish their tasks much faster, or, they can hire additional personnel. For growing businesses, this is more of a necessity than an option. Investing and communicating with new hires is far better than having to look for replacements to your employees who left their jobs due to burnout.

Inability to adjust to new circumstances. Changing times means your employees must be capable of adapting to modern ways of accomplishing their tasks and acquire 21^st century skills. Training and seminars for employees can help attune your business to the recent changes in the industry, particularly with the use of modern technology. Some employees are reluctant to change and find it difficult to adjust to these new circumstances. As an employer, we might be faced with a hard decision of letting them go, or having other co-workers pick up their slack. This brings up the idea of hiring the best people for the job. Flexibility and willingness to adapt should be among the list of characteristics to look for when looking for new hires as they are more resilient to stress and are less likely to suffer burnout.

Lack of time management and work-life balance. One of the most obvious reason for burnout is overwork. The best solution has always been to manage their time well. Time management is one of the skill sets your employees should have to function optimally. Workers who constantly fall behind schedule could be in need of some help on managing their own time. It might be caused by several factors such as work overload, distractions from work, or difficulties adapting to new technology. Addressing these problems may help your employees to stay on task and be able to separate work from leisure.

Job Environment. Sometimes biggest cause of employee burnout isn’t the job or the the boss, but co-workers. If you don’t get along with the people in your office then it can be very difficult. It can be a personality clash, a lack of defined work rolls, a power struggle, or any number of issues.

Conclusion

Often stress leading to employee burnout can be fixed by having open communication with your employees and a willingness to problem solve. Taking time to understand them and where they’re coming from will allow your employees feel better while lowering their stress level.

Automating your day to day tasks can make work a lot easier for your employees and decrease workload and overall stress. Having the right knowledge and skills on the use of modern business applications such as Customer Relationship Management (CRM) is your first line of defence against employee burnout in a fast-paced environment.

Take your business to the next level through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.

How Cash Flow Can Make or Break Your Business

Managing cash flow is one of the critical aspects of business success and survival. As much as 82% of businesses crash and burn because of poor cash flow management. The smaller the business, the more crucial and challenging it is to maintain a steady income and pay the bills on time.

But what exactly is cash flow, and why is there so much talk about cash flow management when it comes to business? Let’s go through some basic concepts, understand how it affects our businesses, and find out solutions to improve cash flow.

Understanding Cash Flow

Cash flow is the movement of cash into or out of an account. This is known as the inflow or outflow of cash in a business organization. When more money is coming in through the sale of goods or services than the actual cost of running a business, it is said to be cash flow positive; cash flow negative if it’s the other way around.

Businesses will experience cash flow positives and negatives throughout their lifetime. Start-ups are the most difficult to manage for having low cash reserves and susceptibility to undercapitalization. However, they’ll have better opportunities to accelerate their business through loans, stocks, or bonds after demonstrating their ability to handle cash flow properly (known as cash flow statement).

Operational cash flow is the movement of cash during its regular business activities, e.g. receiving payments from customers, settling monthly dues, and paying out employees. Investment cash flow applies when a business acquires properties to further its goals. For instance, acquiring a vehicle through a financial institution can help boost inflow by speeding up delivery and reducing logistical cost.

Difference between Profit and Cash Flow

Some financial experts use the metaphor of looking at a still photo and watching videos clip to differentiate profit and cash flow. Profit is usually regarded as stationary data, which is determined by comparing the opening and closing balance of a company’s primary account or by its total net worth by the end of the year.

Cash flow provides a better picture of how businesses performed over the course of time. It tells us where the money is coming from, where it’s going to, and most importantly how fast. Without cash flowing in and out of the business, the whole system will come to a grinding halt. All gains in the form of assets, products, or inventories are of little consequence at this point. Having no cash to work with, businesses are on the verge of bankruptcy.

In other words, a company can increase its net worth but may actually lose the business if it doesn’t generate inflow through sales, and utilize these resources to pay the right people working for the company and acquire the best technology to improve business.

How Cash Flow Affects Your Business

Managing cash flow can be a tough balancing act for small business owners. Increasing inflow and keeping outflow at a minimum on a shoestring budget is especially challenging for small business owners.

Consider the following aspects of cash flow management:

Cost of running a business. The initial cost of starting a business is just a tiny part compared to the actual cost of running it. People can get this information through research and interviews with successful business owners. Operational costs make up the outflow including lease, water and electricity bills, fuel and maintenance, inventories, employees’ salaries and commissions, monthly amortizations, taxes, insurance, contingencies, penalties, and surcharges (if you’re not careful), and the list goes on. Expenses are either fixed or fluctuating. Some experts suggest putting a little extra and exaggerate the cost at the planning stage. The purpose is not to deter you from starting your own business, but to prepare yourself mentally and financially for eventualities. Running out of cash and borrowing only when you needed one sets you up for business failure.

Real and potential income. How much money can you realistically make with your business? Some businesses, especially new ones, can be overly optimistic and assume they can strike it rich too quickly. We need to consider other factors as well, such as the competition, supply and demand, sustainability, market value, what the trends are and where they’re headed for, and so on. Unlike the previous one, we need to be a little conservative on this. We cannot expect our chosen industry to follow the same trend all throughout the year. Our businesses should be flexible enough to adapt to changes. If the demand for a certain product or service drops, what are your other options? Do you have a method in place that allows you to get more customers and build relationships with them? The key is to maintain a specific number of customers to keep the ball rolling in order to stay in business.

Method of payment. Your business may receive payments either on a cash basis or receivables on a weekly or monthly basis – or you may have both. Cash-based transactions allow businesses to have a steady inflow of cash, whereas receivables carry some risks due to some customers not settling their dues or paying too late, costing a lot of money to your company. You can mitigate the risk by imposing penalties for late payment or encouraging them to pay early by offering rebates and discounts for settling their dues early on. Just keep in mind that any delay with the cash will cost you money. If your business needs to pay out employees on the 25^th of the month and you still have a lot of receivables unpaid, you might have to borrow on interest just to get your employee’s paid (this justifies why you need to penalize late payments).

Steps to Improve Cash Flow

With these in mind, let’s look at some of the ways to improve cash flow in your business.

Forecast your cash flow. From your research and interviews with business owners create a chart of your projected inflows and outflows for the whole year. Make sure to include all the small details and make it as comprehensive as possible. Use this to benchmark your progress when conducting your business.
Identify your key performance indicators (KPI). This answers the question where most of your resources should go to keep your business running. Some businesses failed just because they didn’t use their resources on things that would help improve its overall performance. For instance, not having enough inventories to cater a large number of customers or not investing in technology or equipment to speed up delivery and enhance customer experience will have consequences in your cash inflow.
Manage your inventories. Too much, or too little, can make your business cash flow negative over time. You need to be able to predict customer orders to keep a steady flow of cash going into your business, but at the same time, we want to avoid excess or unwanted inventories sitting on the shelf for too long.
Faster inflow, slower outflow. Perhaps the most important principle when it comes to cash flow management is speeding up the inflow of cash and slowing down the outflow. To increase inflow, obviously you need more customers. But more importantly, you need to develop good customer relationships, and have a loyal customer base to keep the money flowing in. Customer referrals from loyal customers could increase the inflow even more, which is why we put a strong emphasis on customer relationships with our Small Business Dream mini-CRM. To minimize outflow, you’ll just have to keep the money in your primary account for as long as you can. If you have to invest in technology, property, or equipment, acquire them through a financial institution instead of paying out in cash. The longer the amortization period, the smaller your monthly dues are, and the bigger your potential inflow will be.

Take your business to the next level through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.