Spending a ton of money on expensive ads is pretty much a thing of the past. Nowadays, you can setup your own landing page and have as much reach or even greater. One of the quickest ways in acquiring new customers in the digital era is by having a landing page for your business.
Getting to Know Some Basics
Traditional businesses find it much easier to build an online presence, thanks to vastly improved site creation tools designed specifically for people with little or no experience working with websites. Clickfunnels and Leadpages are some examples of DIY landing page builders for beginners, but some CRMs also have this feature as one of their customer acquisition tools.
These days, you don’t have to learn HTML and CSS since most landing page builders contain visual elements aside from the usual code. However, learning some basics allows you to make fine adjustments and have greater control on your landing page’s look and feel. There are basically two stages:
- Laying the basic structure and content of your landing page using HTML (hypertext markup language)
- Designing and applying styles using CSS (cascading stylesheets)
Using a landing page builder, you can simply choose a template or theme to work on and give it your own personal touch (changing the background colour, image, fonts, links, etc). Small Business Dream CRM allows you to use both methods for your landing page, sales funnel, and survey form. This, combined with a database management system and autoresponder makes Small Business Dream CRM a powerful tool for both old school and tech-savvy business owners.
Building Your First Landing Page with Small Business Dream CRM
Landing pages are some of the client acquisition tools you can use along with Small Business Dream’s survey forms, sales funnel, and card scan function. You may start with a simple landing page as your opt-in page and slowly build your email marketing strategy with Small Business Dream’s mailing list, email series, and autoresponder.
Sign up for a CRM Account. Small Business Dream has plenty of options for business owners, sales and marketing teams looking to gain a firsthand experience using the CRM. Upon subscription, you’ll be receiving updates which will guide you through the whole process and introduce you to the CRM’s main features and different functionalities including page and sales funnel creation.
Pick a landing page template. Small Business Dream has plenty of templates to choose from including restaurant, hair salon, facial care, auto repair – pretty much any kind of business. If you can’t find a match, you may choose any template and customize it by yourself (DIY), or you can avail of Small Business Dream’s Done for You (DFY) packages and have it set up for you (just provide your landing page’s ‘look and feel’ to facilitate the process).
Apply customization and styling effects. Start by putting your logo, images, and texts to your template. You can use your own images or get them free from Pexels or Pixabay. Match the aspect ratio of the target image to the page. Editing texts is pretty much like using a word processor on the page editor. You can then edit the links in your CTAs (call to action) by double clicking on the CTA button and inserting the URL or permalink to your sales funnel, survey, opt-in confirmation, or any other page you’ve made on the CRM. You can also change the background image for templates that utilize scrolling parallax effect (faux 3D) using the CSS editor; insert a video, modify background colour, or implement dynamic styling effects during mouse hover, etc.
Test your landing page. Small Business Dream’s templates are responsive both on PC and mobile. Modifying the templates on the surface level won’t have any effect on those. However, if you choose to move things around with the CSS editor, (float, aside, etc.) it’s good practice to check on the PC and mobile browsers if they’re positioned correctly. Also, test the CTA buttons if they lead to your assigned page URL.
Promote your landing page. You can start acquiring new leads with your landing page and watch your Action List fill with new contacts from time to time. Create more traffic to your landing page by using social media and encourage your friends and followers to share it with others (shorten your landing page’s URL using Small Business Dream’s Shorten URL feature to make it easier to remember). You may also try promoting your landing page through Facebook Ads for a limited time or have two versions (split tests) running at the same time – the possibilities are endless.
Spending some time working on your landing page pays dividends for your small business and really allow you to target niche markets. You only have around 8 seconds to make a good impression so you need to have good graphics and good copy on your landing page to make each second count. Make some improvements from time to time. See what works and update your knowledge on how to better use landing pages or have Small Business Dream assist you in reaching your goals.
Learn more on how you can successfully build your business through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.