Creating wealth and being financially secure later in life should be on top of everyone’s priority. However, most people know very little about the ins and outs of financial planning and probably need professional advice to help them with their short-term and long-term goals.
Financial planners are the go-to persons for people hoping to maintain the kind of lifestyle they want beyond their productive years. In the busy age of social media, technology, and shrinking attention spans financial planner need a way to educate and communicate with current and potential clients about the necessity of financial planning in these uncertain times. The best way to stay in touch is to automate using Customer Relationship Management (CRM).
Why Financial Planners Need CRM
Financial planners usually start small, often with very few results during the first few months. You’ll have to gain traction and build your name over time.
People who want to learn more about financial planning will come to you for answers. Most of the time, they can be dealt with in one or two articles (if you have your own blog or website), on your FAQ, landing page, or having an automated email response for each set of questions and related topics.
Autoresponders works perfectly in these situations, allowing you to stay in touch with your current and potential clients with less work. CRMs makes it easier to create your own pages, set up an email series or sales funnel, and have the system do the rest of the job screening out and acquiring new clients for you.
Strategies You can Implement Using Small Business Dream CRM
Let’s take a look at how CRM can be used to grow and succeed in this particular business.
Share your Expertise on Financial Literacy.
Most people shy away from financial literacy because it seems too complicated. You should start with an email series based on which plans your prospects would be interested in, say an email series about 401k’s, mutual funds, annuities, etc. Or you can have them sorted out based on a particular age bracket, net worth, long term/short term plans, and special cases such as illnesses and disabilities, and so on.
With Small Business Dream, you only have to do them every once in a while and have the system do the rest like switching from one email series to the next based on user response, or how often they’ll receive updates on their newsletter subscription.
Use Networking to Build Reputation and Trust.
Financial planners should work on building trust and establishing good reputation in the community. People want someone they can count on with their life’s savings, esp. one who is qualified to manage people’s funds. They want to know you really care about them and that you’re not just doing it for personal gain.
Networking events are a perfect opportunity to tell others how they can benefit from you. Whenever possible, make some preparations ahead of time building your own landing page and sales funnel, so you can present your business at a moment’s notice. Small Business Dream incorporates these features in the CRM and made it easier for the averager use to make one.
Follow up on your clients about their plans and recent changes in the market.
Inflation, market fluctuations, tax laws, etc. canimpact on your client’s portfolio. You need to be able to notify all of your clients as quickly as possible.
This can be done using Small Business Dream’s email blast feature, targeting specific segments in your email list that belong to a particular category of clients. This feature not only simplifies tasks for you, but it also helps build trust and confidence with your clients.
These are just but a few examples of how Small Business Dream can help financial planners succeed using CRM as their marketing and follow up tool to achieve phenomenal growth in the financial planning industry.
Learn more on how you can successfully build your business through sales and marketing automation. Visit SmallBizDream.com and start using our suite of tools to increase your sales and profitability like never before.