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How to Build a Successful Brand with a Joint Venture Partner

We covered the importance of joint ventures in one of our previous blog and how they work wonders for a lot of small businesses. We also talked about the different types of joint ventures and showed you how to set up yours using Small Business Dream’s Joint Venture (JV) module.

Today, we’ll be focusing on building your brand through joint venture partners, particularly those who have already gained considerable success or have built a massive following as influencers and experts in their own field. So we’re not just looking for random leads but potential business partners that would allow us to target a specific audience on a greater scale.

The stakes are higher for these types of connections. We’re looking at high-volume sales, repeat customers, and brand awareness. With the right strategy and the right tools in place, you’ll be able to build your brand much sooner using joint ventures than spending thousands of dollars on traditional ads.

Key Points to Remember

Since we’re looking for business partners with potentially large lists, we want to make sure our partnership is worth their time and effort (mutually beneficial). It should answer the question, what’s in it for them or why they should bother partnering with us.

1. You offer something of great value to people on their list (your target audience). There are two ways your business partner can benefit from a joint venture. Aside from additional income streams, you provide their clientele quality goods, products, and services which in turn attracts more customers. One example is a fitness expert who partners up with a nutritionist that offers 5-10% on supplements to boost performance, speed up recovery, etc. The gym owner gets his share on every product sold, but he could also grow his client base for offering great products customers love – it’s a win-win situation for both.

2. You’ve established a sizeable network. Your prospective partner wants to know if you’re the real deal. One way to prove your credibility is the size of your network. Most business owners go to LinkedIn, considered as the most trusted business-oriented social networking site to date. Typically, they’d look for someone north of 500+ connections. You might already have a LinkedIn account, which is great. However, if you’ve had problems bumping up your connections (e.g. you get thrown into LinkedIn “jail” or you get a lot of rejections), we highly suggest downloading our FREE ebook, “LinkedIn 5-step System: Generate 10 fresh qualified leads in 10 minutes for your small business.”

Where to Find Your Potential JV Partners

Technology makes it so much easier to find your ideal business partners. In our experience, a combination of online and offline research proved more effective than just relying on one type of engagement.

1. LinkedIn. Compared to other social networking sites, the barrier to entry is higher in terms of building your own network on LinkedIn (you could easily wind up into LinkedIn “jail” if you’re not careful). So when you find someone with more than 500 connections, you know for sure they took pains building that network. Research your potential JV partner by narrowing it down to a specific industry and location. Take some time reading through their profile. Get a CRM or sales and marketing automation software to help you with your initial contacts and follow-ups (it’s easy to get lost once you’ve reached 100 to 500 invites).

2. Conferences and networking events. There’s nothing quite like meeting up with successful business people and getting to know some of the industry leaders in trade shows, business conferences, and networking events. We meet with a lot of business owners each week on our Vancouver Business Network (VBN) events where we get to know their interests and how we can be of help. We’ve been to a lot of conferences and associated with some of the industry greats like Kevin Harrington, Matt Astifan, and Trevor Linden.

We’ve dedicated an entire blog article on how to get the most out of business networking events where we talk about the dos and don’ts, and how to stay top of mind after making that initial contact with a potential business partner.

3. Educational sites offering free content. Ever wondered how content creators make good money without spending anything on a physical store or product? It’s because they’ve got something every business owner has always wanted – a huge list of highly targeted audiences. Blogs and YouTube content per se don’t make money, but they’re able to attract huge crowds of people looking for a particular topic on the internet, also known as “inbound marketing.” This makes them extremely valuable. Kind of like affiliate marketing, but we’re partnering up with them to get commissions on every sale. We gain access to their list; they get their share – pretty simple. Think of it as spending your marketing budget on a JV partner instead of squandering it away on traditional ads.

How to Make and Maintain a Successful Joint Venture

Going on a joint venture with big time business partners is probably one of the best investments you’ll ever make. After finding a potential JV partner, take some time warming up. Strive to build trust first with the goal of becoming business partners. Make friends, go to their events, comment on blogs and YouTube video, and so on. Once you’re able to build rapport, the rest should come easy.

1. Prepare your swipe copy ahead of time. How do you start a conversation with a potential JV partner? Do you go straightaway and throw up all over them and tell how great your business is and why they should be partnering up with you? That’s probably not going to work. You need to have your swipe copy that’s been tested and re-tested multiple times ready at your disposal. After many years of creating and curating thousands of swipe copy we’re able to come up with some of the most effective email and social media series across multiple industries from real estate, restaurants, hair salons, auto industry, etc. in our Small Business Dream sales and marketing automation software.

2. Keep those follow-ups rolling. Follow-up seems a bit like a chore, but you cannot underestimate the importance of follow-ups when trying to land a joint venture with successful business owners, industry experts, and influencers. Strive to keep their interest. After making that initial contact on LinkedIn or email, offer some of your free content such as e-books, blogs, YouTube posts, or video recording of your recent webinars. Time your follow-ups appropriately. Just because they haven’t replied to you in a week or month doesn’t mean they’re not interested. You might not believe this, but we had a client once whom we’ve followed up for more than 10 years before finally buying our software. The gold is in the follow-up.

3. Always keep your JV partner happy. You’ve spent a lot of time and energy finding your JV partner so it’s in your best interest to keep your relationship strong. It’s especially important if you’re aiming for high-volume sales, repeat customers, or if you’re dealing with high-ticket purchases like auto and real-estate from your JV’s long list of potential customers. Be clear on your terms and conditions. Don’t overdo it. In most cases, a simple agreement between you and your JV partner will suffice.

Need more advice on joint ventures?

We’d like to spend a moment with you. Check out our 5-step Rapid Sales Growth Blueprint where we lay out every possible means to rapidly grow your business, whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages or business directories. Or, you can schedule a FREE 45-minute business consultation with us and we’ll reach out to you in every way we can.

Want to stay mobile? Get our SBD Sales and Marketing Automation App for your mobile and keep tabs on your business everywhere you go.

Create Your First Joint Venture in Less Than 30 Minutes Using This App

Many small businesses think twice about getting into a joint venture. They think it’s hard, complicated, and risky. But the truth is joint ventures are some of the easiest and cost-effective ways to rapidly grow almost any kind of business. In this article, we’ll show you how to create your first joint ventures using Small Business Dream in just 30 minutes or less.

Most Small Businesses Don’t Understand Joint Ventures

Most people think of joint ventures as being locked into a room with their lawyers and business partners, long drawn out meetings, and doing a ton of paperwork. They’re often mixed up with things like mergers and joint-ownership (though technically a partnership, joint ventures have a different set of rules and are much easier to implement).

According to some surveys, less than 5% of all business owners know how to joint venture while the vast majority of small businesses didn’t even know it exists. They didn’t quite understand how it works or why they should be doing it. Some of the common misconceptions are that joint ventures are only good for big businesses and that they cost a lot of money.

How Joint Ventures Work

We’ve asked several small business owners and one of the reasons they don’t do joint ventures is they want their business all to themselves (“be their own boss”). While not necessarily a bad thing, it might not be the fastest, most efficient way to grow your business, especially on a low budget.

In fact, the reason why many small businesses fail is they rely too much on their own limited resources when they could have easily partnered up with other businesses whom they can benefit from and vice versa.

To illustrate, let’s say you’re running a small flower shop business and you need to have more exposure. You can strike a deal with complementary businesses like event planners (preferably businesses with a sizeable customer base) to promote your business instead of spending a ton of money on ads. They get their cut in exchange for new clients, and you become more popular as being part of their service.

This is known as the “piggyback” effect and it applies to almost any kind of business. You see, you don’t need to acquire a huge list on your own if a complementary business somewhere within your city already has it. Notice we said “complementary.” You’re not competing with the same type of businesses but you’re trying to establish a mutually beneficial relationship. One of our Small Business Dream clients is a doctor who is a manufacturer and supplier of weighted blankets. Using our system, she was able to partner up with other businesses that deal with anxiety problems (e.g. psychologists and sleep specialists).

The reverse can also be true. You don’t have the product or service but you have a fairly large network and you can easily take your cut through customer referrals and commissions. This type of joint venture is popular among direct sales and multi-level marketing (MLM) companies. In fact, we’re going to show you how to use this method in our Small Business Dream Joint Venture module later in this article.

The challenge comes from finding your ideal business partners. You can try your luck on Google or the Yellow Pages, but this approach can take forever. We came up with a very neat solution that eliminates a lot of guesswork using a combination of highly targeted marketing strategy and sales and marketing automation.

If you want to learn more about this hybrid approach, you can read our blog article on how we help our clients build successful six-figure businesses using LinkedIn or you can download a free copy of our book, LinkedIn 5-step System: Generate 10 fresh qualified leads in 10 minutes for your small business.

The Small Business Dream Joint Venture Module

We’ve made joint ventures a lot easier for small businesses by incorporating our Joint Venture module into our Small Business Dream sales and marketing automation app. This goes hand in hand with our free Smallbizdream business directory app available on Apple Store and Google Play.

Basically what this JV module does is it allows you to create deals and referral programs through your Small Business Dream sales and marketing back office. App users will then be able to view your JV on the Smallbizdream business directory app and choose to join by tapping on it. (Note: app users need to have your code, i.e. your Small Business Dream username, to use the business directory app.)

Their names along with their contact information will show up in your Small Business Dream sales and marketing automation back office where you have the option to accept or reject their request. The good thing with this Joint Venture module is that you control everything – availability, joint venture name, description, terms and conditions, mode of payment, commission payout, and the start and end date.

This video shows you how to setup your business in the Smallbizdream business directory app through your Small Business Dream back office and how to create your joint venture in much greater detail.

Our tracking system allows you to manage all your JV partners so you know exactly who gets what and you can pay them in cash or in-store credit (Loyalty Credits). You can also choose between business-to-customer (B2C) and business-to-business (B2B), so you can either have a customer, business partner, or both in the business finder app.

To get the most from the Joint Venture module, you may offer in-store credit for every customer who refers your business to their friends and have them download and install the free Smallbizdream business directory using the code you’ve provided them. Or, if you’re into direct sales and other similar type of businesses, you can use the Joint Venture module as an automated tracking system for your distributors.

You get all of these along with our amazing sales and marketing automation tools, including push notifications, in one complete package with Small Business Dream. It comes in two versions: do-it-yourself (DIY) and done-for-you (DFY) where we take care of everything.

So, Have You Decided to Do A Joint Venture?

If this article has been an eye-opener for you, don’t hesitate to seek help on how to make successful joint ventures for your small business. We’d like to spend a moment with you through our FREE 45-minute business consultation where we help identify ways to increase your sales whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages, business directories – every possible way you can think of. Visit us at Smallbizdream.com and take a closer look at our 5-step Rapid Sales Growth Blueprint.

Want to stay on the move? Get our SBD Sales and Marketing Automation App for your mobile and keep tabs on your business everywhere you go.

This LinkedIn Strategy Has Helped Our Clients Build Successful Six-figure Businesses

LinkedIn has become one of the fastest-growing social networking sites for business-oriented users since 2018. Millions of small business owners from around the world are riding on to this new wave of network-building to leverage growth through partnerships, joint ventures, and highly targeted marketing across different industries using LinkedIn’s set of tools and features designed specifically for business.

Today, we’re going to share with you one of our best methods to grow your small business using the power of LinkedIn and Small Business Dream sales and marketing automation.

Why LinkedIn?

Facebook has a huge advantage when it comes to reach – 2.7 billion users or more than 1/3 of the world’s population while LinkedIn has less than 600 million. However, there’s more to LinkedIn than just being a social networking platform – it’s a business-oriented platform so you get quality over quantity. You’d still be able to do most things on LinkedIn but with a clear purpose in mind. You don’t go there just to make friends; you’re looking to find friends who might be clients or joint venture partners.

But you’re probably thinking, if I can do the same on Facebook, what’s the point of using LinkedIn? Here’s why we think every small business owner should have his own LinkedIn account:

1. Your LinkedIn profile will show up first on Google.

Open a new tab on your Chrome browser, and, assuming you’ve already signed up to LinkedIn, type your name or business and you’ll see right away your LinkedIn profile on the first page. Google ranks LinkedIn as an authority site, and you, as a business owner, can use this algorithm to your advantage.

However, you don’t create a LinkedIn account just for the sake of having one. Remember, you only have one chance of making a good impression about you and your business. We’ll talk later on why you need a professional-looking LinkedIn profile.

2. Your LinkedIn profile doubles as your online business card.

One advantage of LinkedIn over Facebook and Twitter is that it can turn your profile into a powerful business networking tool. Business cards are pretty much the norm. We still go home with a big stack of business cards every time we go to business networking events.

Unfortunately, a lot of us don’t have that much time and they usually end up in our circular “filing cabinet” by the end of the week (or, if you’re like us, you can have someone do it for you by using our online transcription service). With LinkedIn, you can make connections right then and there if you can find access to a microphone. If you want to know precisely how we’ve done it, we’ve written an entire blog on how to use LinkedIn at networking events to increase sales.

3. LinkedIn gets you to your next client faster than any social networking site.

Another important feature that separates LinkedIn from any other social networking sites is it gives users the ability to search people from a particular industry they want to do business with. Again, we want to be clear about why we’re making these connections. So for instance, if you’re an insurance company, you probably want to search for clients or joint venture partners in the automotive or housing industry (these properties need insurance, or required by law). Add your city or country if you’re a local business to limit your results. In most cases, you’ll end up with around 1000 to as high as 10,000 depending on your country.

But don’t get too excited and click “Connect” on every user that shows up on the search page. That won’t work. We’ll show you how we’ve managed to get a much higher acceptance rate by using a simple, yet effective LinkedIn strategy.

If you’re interested, you can download a free copy of our book, LinkedIn 5-step System: Generate 10 fresh qualified leads in 10 minutes for your small business, where we show you everything from step one to finish in much greater detail.

We use LinkedIn on a regular basis to find small business owners who lack the tools or need our business coaching. As a leading consultancy and software provider for business, we’ve already made thousands of connections and have helped hundreds of clients build successful businesses. What we’re about to show you is one of our most effective methods to rapidly grow small businesses using LinkedIn and Small Business Dream sales and marketing automation.

Get More Clients on LinkedIn Using this Hybrid Approach

Now that we’ve covered the importance of creating a LinkedIn account for your business, let’s get down to the details.

1. Create a professional-looking LinkedIn profile.

People spend thousands of dollars on professional media services just to look great and make that big first impression. How you look on LinkedIn – everything from outfit, hair style, and your background photo – speaks a lot about you and your business. It’s important to work on you LinkedIn profile FIRST before trying to reach out, since it’s the first thing they’ll notice when you’re sending invitations.

We’ve talked to a lot of small business owners and one of their problems is they don’t have the time and commitment learning photography and photo-editing skills (unless you’re already good at it). We’ve come up with a done-for-you (DFY) solution for our Small Business Dream clients where we set up everything from business coaching, LinkedIn profile, landing pages, sales funnels, and autoresponders – the whole nine yards of getting more clients for your business.

2. Connect with Clients Using Small Business Dream.

You can read hundreds of blog articles on how they used LinkedIn to leverage your business, but they don’t tell you the right way of requesting and maintaining that connection with a LinkedIn user. Hint: you don’t click “Connect” on the search page.

Here’s an interesting fact. LinkedIn users can figure out if you’ve read their profile by looking at their profile views. So instead, you go to their LinkedIn profile to tell the system that you’ve viewed them before inviting them to connect with you. It might seem like a little thing, but it has a BIG impact on how people would respond to your request.

Since you’ll be doing thousands of these, you’re going to need a contact manager to store all the names of LinkedIn users you’re trying to connect with. This is where Small Business Dream comes in. You can set up your own LinkedIn series and the system will tell you which message to send first or if you need to transfer them to another series depending on how they respond to you. It’s a semi-automated approach which is extremely powerful for starting that conversation with your prospect.

3. Keep your connections warm – always follow-up.

Follow-up is crucial to the system. Check your new connections first thing in the morning and send a follow-up message right away. The sooner, the better. If you’re using our Small Business Dream sales and marketing automation software, you can set up a new series for new LinkedIn connections.

Your follow-up message may go something like, “Craig, thanks for accepting my connection request…(state your business, what you do, and your name at the end of your message)”. Take some time to scan through your previous messages and their responses to see if your next message makes sense. Don’t spam your new LinkedIn connections. Space your next message appropriately and always ask if they’re interested before making the offer.

If you’re not sure how to properly space your messages or you need some advice on how to write your LinkedIn copy, you can reach one of our business coaches at Small Business Dream and have our team of experts set it up for you.

Where Do We Go from Here?

If you’ve read this far, then you’re pretty convinced with LinkedIn’s potential in finding more clients and joint venture partners for your small business. We’d like to spend a moment with you and help identify ways to increase your sales whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages, business directories – every possible way you can think of.

Visit us at Smallbizdream.com and take a closer look at our 5-step Rapid Sales Growth Blueprint or schedule a FREE 45-minute call with one of our seasoned business coaches.

Want to stay on the move? Get our SBD Sales and Marketing Automation App for your mobile and keep tabs on your business everywhere you go.

Can A Business Coach Make You an Extra $50,000 a Month?

Business coaches are prized mainly for their business acumen. You can always count on them to give you sound third party advice when faced with tough decisions, something which can only be acquired after many years of building both successful and not-so-successful businesses. But that’s exactly why we turn to them.

A lot of business startups lack the knowledge and experience that a business coach can bring. Inexperienced business owners often come up with great business ideas, but have a difficult time executing them. This happens more often than not, even among well-established companies.

Every business owner makes bad business decisions. In fact, if they’re being honest, they’ll be the first ones to tell you to get a good business coach as early as possible so you won’t have to make the same mistakes.

Some of the world’s industry leaders who had business coaching include Bill Gates, Steve Jobs, and former CEO of Google, Eric Schimdt. If these titans of industry find a business coach helps them make better business decisions, then what are you doing without one?

Your Business Coach Knows Where You’re Headed for

Seasoned business coaches almost have like a “sixth sense” when it comes to business. They can tell whether your idea will turn to gold or a failure waiting to happen. It’s not intuition, but a well-founded response based on experience, facts, trends, probabilities, customer psychology, among many other things.

Your initial conversation with your business coach is mostly about listening to you, taking in as much information as possible about you and your business. He or she will dissect your strategies, identify strengths, opportunities, and expose potential threats and vulnerabilities. He’ll ask some important questions and piece together crucial information to get the whole picture.

By then, he’ll be able to provide you with an accurate appraisal of your business. In most cases it can be one of two things – you’re on your way to the top or to the bottom. You’re either winning or losing to your competitors. Or, it could be you’re heading for a slowdown and you’ll have to look for better options such as downsizing or using automation. Sometimes it’s more about organizational matters such as dealing with your staff and employees.

Whatever it is, have an open mind and don’t let pride cloud your judgment. Remember, business coaches are more concerned with helping your business than trying to boost your ego.

Your Business Coach Provides Personalized Guidance

Books and online courses are great when it comes to learning the basics of starting and growing your own business. In fact, we have our own book, Small Business Profitability Secrets, which we highly recommend you get one. However, most books and online courses have limitations. They often deal with much broader issues common to all businesses and offer little help at solving specific problems for your specific kind of business.

Another problem is that these kinds of information tend to date rather quickly. Our markets and industries are dynamic, and technologies are changing at breakneck speed. What worked 3 to 5 years ago may no longer be as effective today and we need to adapt our strategies and our message to the here and now.

One of the best ways to get around this problem is to get personalized guidance from a business coach. Think of your business as your own body. When something goes wrong, your doctor will check on your medical history, allergies, and so on. You’ll go through several tests before your doctor writes his prescription, and follows up on you to see your progress.

Your business is unique in some ways. You can be a restaurant like a thousand others, but you have a different customer base, a different location, different competitors, demographics, economic conditions and so on. Your restaurant may not have the same set of standards as it is in Canada, Japan, Australia, or the Philippines. How do people learn about new businesses in your country? Do people search the internet or spend most of their time on Facebook or YouTube?

Your business coach will have to learn everything first about your business before taking a step further. This is very different from just looking for information over the web to get quick fixes or some vague, oversimplified solutions that doesn’t fit your business. But that doesn’t mean you can’t do your own research. There are thousands of valuable resources on the internet that provide great ideas for business, but ultimately, you need a business coach to help you in those crucial decision-making aspects of your business.

Having a Business Coach Could Be the Best Investment You’ll Ever Make

If you factor in the number of years it would take you to find the right mix and how much money you’d spend over the course of time playing “pin the tail on the donkey” with your business, and compare that with how much you’d spend for a good business coach, you’ll be amazed at how much you’re going to save in both time and money by having a business coach in your company.

Having a business coach cuts the amount of time and money spent learning everything on how to do your business right. It’s the same reason we hire coaches in sports, finance, or even self-improvement. It expedites the whole process, allowing you to reach your goals much sooner with the least amount of money and effort.

But more than that, we hire good coaches because we want to win in life – our businesses, careers, and our relationships with other people. Having a business coach is like standing on the shoulders of giants, enabling us to see further than we would otherwise see by ourselves.

So yes, definitely find a good business coach. What’s a good business coach? How does a small business profitability expert with over 20 years of experience and has helped launch more than 700 companies worldwide having a total turnover of $1.4 billion in revenue sounds to you?

Final Thoughts

By now, you might be thinking where to find a good business coach to help you grow your business like you’ve never thought possible. Would you be happy if we tell you we’re offering a 45-minute call where we connect you with our small business profitability experts at no cost to you?

We’ll identify all ways to increase your sales and profits and leave you with a step-by-step plan with details on how to implement and the tools you can use to accomplish each task. Visit us at Smallbizdream.com and take a closer look at our 5-step Rapid Sales Growth Blueprint today.

Practice Your Copywriting Skills with Small Business Dream

Small business owners rarely write their own copy. Most of the time, they have copywriters to do it for them. The great thing with copywriting is it’s a learnable skill. It’s not rocket science. You can start with a few basics and build your copywriting skills as a business owner.

Let’s take a look at copywriting and find opportunities to practice copywriting for your landing page, sales funnels, and email campaigns.

More Research, Less Writing

Copywriting looks a bit too easy. After all, you just need to find the right words to get more people to buy from you. But after spending hundreds of hours on your first copy, you realized you can’t just write a bunch of emails, send them to everyone on your email list, and expect to find more customers.

Copywriting is 80% research, 20% writing. So, before writing your copy, you’ll need to get these down first:

Value proposition. This answers the question, “What’s in it for me?” or “Is it for me?” To answer the question, you’ll need to do some research. Interview people, conduct a survey, look for customer reviews at Amazon, or visit forums like Reddit. Try to look at people’s problems and frustrations, and create your value proposition around those issues.

Target Audience. These are the people who will benefit most from your product or service, also known as your ideal clients. One commonly used method is to come up with a detailed buyer persona to guide your marketing efforts.

Customer Segmentation. Since you’ll be doing a lot of email marketing through your autoresponders, segmenting your email list is a must. Lay down a list of categories in your demographic such as age, gender, specific interests, brands, etc. This will come in handy when writing your email copy for your drip mails and email campaigns.

We won’t go much into the details like the length, type of language, and font size. You can find lots of video tutorials on copywriting over the internet. Instead, we’ll give you some ideas on how to practice your copywriting with our Small Business Dream Sales and Marketing Automation.

Landing Page Copy

Internet marketers spend a ton of work on their landing pages, for good reason. Landing pages are essentially print ads and commercials on a web page, but they’re more specific to a given audience and allows for user interaction (call to action).

A well-written landing page copy can instantly double your sales and is way more cost-effective compared to traditional advertising. However, you can’t just read one article and write amazing copy for your landing pages overnight. You need to do some actual work and test things out yourself. Small Business Dream Sales and Marketing Automation helps you become a better copywriter by giving you templates to experiment on.

Notice there’s no navigation like a typical website. Landing pages are more direct-response — visitors will either leave your page or take the offer (click the ‘call to action’ button). Your copy should state your value proposition in your title and copy text.

You can slowly improve your landing page copy by making a slightly different version of it to see if it makes any difference on your conversion rates. Small Business Dream provides an easy way to do your own A/B Split Testing or you can try our DFY (done for you) package and have our team of experts set it up for you.

Sales Funnel Copy — the AIDA Principle

For those who are new to sales funnels, AIDA stands for Attention/Awareness, Interest, Desire, and Action. These are sequential steps your visitors take in the buying process. Some compare this to a buyer’s journey.

Sales funnels are extremely versatile. You can use it solely for sales conversion or for many other purposes such as up-selling, cross-selling, one-time offers, customer acquisition, lead generation, and so on. You can practice your copywriting skills using Small Business Dream’s sales funnel template.

Begin with your title and value proposition, similar to a landing page. However, with sales funnels, you can take a step further. You’ll be able to narrow down your audience to a particular type of customer based on how they respond to your offer. They can take the offer straight away, choose a different option, or they can decide later, in which case, you can keep them interested by offering freebies, one-time offers, and newsletters.

Sales funnels are a bit slower compared to direct marketing, but the goal is pretty much the same. One advantage of using a well-executed sales funnel is that it almost guarantees high-quality leads and repeat customers every single time. Combined with a solid email marketing strategy, sales funnels are an amazing, must-have tool for your small business.

Small Business Dream Sales and Marketing Automation offers a complete suite of tools designed to rapidly grow your sales from landing pages, sales funnels, customer acquisition, email auto-responders and more.

Email Marketing Copy

Email never gets out of style. Don’t believe it? Find any Android and iOS phone that doesn’t have a built-in email app, or any online service that doesn’t require an email account (think Google Play, Apple Store, etc.). However, getting people to open, let alone respond to your emails is more challenging than ever.

The problem lies with not being able to properly segment your email list and poor copywriting skills, e.g. sounding too robotic or salesy. The key to successful email marketing is to be relevant with your recipients. Hence, you have to be very specific with your email copy.

What’s truly amazing is that with Small Business Dream Sales and Marketing Automation, you can fine-tune your email campaigns, drip mails, and follow-ups, all the while using automation. Set up a survey page, and automate certain tasks like sending them to your landing page, sales funnel, or switch to a different email series when clicking specific items on your survey page.

Another strategy we’ve talked about in our previous blog about the best follow up tips for small businesses is by giving value each time you send an email like a newsletter or links to highly informative blog articles. Once again, be very specific whom you’re sending to. All your email marketing efforts will be a waste of time if you’re just sending them out to random people.

Conclusion

Need help promoting your own business? We’d like to spend some time with you. We offer a FREE Sales and Profitability consultation where we identify key aspects in your business to rapidly boost your sales. Come visit us at www.smallbizdream.com to learn more about our 5-step system to rapidly grow your sales and profits with less stress.