If you’re looking for simple ways to increase your business bottom line, you’ve come to the right place.
You might think that you already know what your customer wants. But how sure are you? Instead of assuming that you know, why not listen to the customer and ask questions to find out what it is that he REALLY wants.
1. Tell your customers about benefits, not features.
Your customers don’t want to know the ins and outs of your products or services, they want to know how those products or services could benefit them! Save the details of the product for a secondary page on your website that’s NOT on your home page. You can give some main selling points, but keep the minor details off of the home page. This spot is reserved for benefits of your products and/or services.
Let’s say you’ve got a strategy to get your clients out of debt. Don’t give them the nuts and bolts on the front page on how it works. Instead, give them the abbreviated version and save the small print for another page. Tell them the specific benefits of a life with ample funds and freedom from debt. Would that get YOUR attention if the shoe was on the other foot?
2. Keep communication consistent with potential buyers.
They say that it takes at least 7 views of your products or services to get interested parties to buy them. They’re obviously interested if they’ve managed to get to your site and request information, especially if they’re checking you out more than 7 times. So why not inform them regularly about your news and updates to the site? You may already have a future customer.
It’s also a good practice to use a “bookmark this page” and “tell a friend about this page” tool, to make it easier to get potential buyers in the future. Just because they’re not buying yet doesn’t mean they’re not coming back.
3. Encourage your site visitors to ask questions.
Some people might think you’ll be bothered by them or waste your time answering their questions. Extend your arms to each and every visitor that comes into your site, and encourage them to ask questions.
If you see the same question coming from those visitors over and over again, you should probably create a “Frequently Asked Questions” or “FAQ” page. People usually want immediate answers to their questions, and a “FAQ” page keeps your site visitors from having to ask the same questions over and over again.
4. Make the buying experience easier.
Don’t ask for information that you don’t need. Ask for the bare minimum information from the customer so they can ‘get in, and get out’. Then later on, you can send them a quick ‘thank you’ note and a follow up to see how they liked your website.
5. Don’t make your customer jump through hoops to buy your products.
It will only frustrate them, and make them put off buying for later – and that ‘later’ may never come!
6. Use a good CRM tool to help keep customers in the loop with your business.
Utilizing a good Customer Relationship Tool goes a long way to keep you organized when it comes to communicating with your customers. If you’ve got a sale or special on your products or services that you want them to know about (and they should), your CRM is an invaluable way to bring customers to your business with the click of a button.
Going one step further, utilizing a powerful mobile customer relationship tool like Small Business Dream will allow you to keep in touch with those valuable customers on the fly!
By keeping these lines of communication open with your site visitors and potential customers, you’ll find it easy to gain more trust and credibility with them and in turn, more sales!