Getting (and keeping) your real estate business ahead of the pack in an insane market can be a massive and daunting task. All aspects of your marketing game need to be ‘on point’, because the competition for your potential client’s hard earned dollar is fierce.
Gone are the days when all you had to do was make sure that your face was on the side of every bus, and underneath the butts and backs of those waiting for them. This is a brand new era.
Escalated real estate values mean that you’re going to have to put in ‘extra time’ and effort to getting your name and your reputation in front of those looking for your services. And there’s no better way to do that than by staying top of mind using the tools that were built for just this reason.
Let’s start with the most basic of those tools (actually, the two most basic); your website, and your blog. These are a no-brainers, so if you’re not utilizing both to their fullest potential, you’re totally missing out. Adding a newsletter component is a given, in order to stay in touch on even a very basic level, but what about staying in touch on the fly?
I mean, how often do you look to your cell phone for information before you sit down at a desktop or laptop computer? Yup. I’m talking about mobile marketing tools for your real estate business. It’s like ramping up your newsletter campaign, keeping your customers in the loop by way of mobile. It’s marketing at the touch of a button.
Even though you’re ‘marketing at the touch of a button’, you still want to be sending valuable, timely information to your client list. Sending useful information, rather than random ‘marketing’ will keep you at the head of the pack. Using a suite of tools like Small Business Dream allows you to make the task almost as simple as tying your shoes.
Partner with a related business, in order to spread your marketing efforts. Partnering with a business that has real estate “interests” is a creative way of getting your own business to those who might not otherwise know about you, and the type of partnership possibilities are vast and numerous. From furniture stores to flooring to art, the possibilities are endless. Use your customer relationship management tool to promote that partnership to the advantage of your customers, by sending out ‘deals’ and specials that your customers (and likely their friends and acquaintances) will utilize! It’s win-win!
To know more on how you can outpace the competition in the real estate business, check my post on how you can “growth hack” your real estate sales.
Or, you can start right away by using our Small Business Dream Suite of tools at www.smallbizdream.com.