I want to start with my own short story about my real estate, real estate agent, and realtor experience, and please understand that I’m not saying real estate agents and professionals are all as bad as the ones that I seemed to have found, but wow, do I think there may be some room for improvement! I used a real estate agent and bought eight rental properties in a period of about 18 months. You may be surprised to know but all 8 were with different realtors.
There is a simple rule with most things sales related. If I do not get properly followed up with, I go to the next real estate agent or salesperson who may actually have enough respect of our relationship to follow up not just up to the sale, but AFTER IT.
If you can believe it, even knowing I was buying rental properties that were cash flow positive, and I had a budget to buy 7 or 8, n o t o n e sin gle real estate agent followed up after the initial sale! All my realtors were very at following up until they MADE THE SALE and got paid their real estate commission.
Realtors and Real Estate Agent’s Little Known Technique if you can believe it, even knowing I was buying rental properties that were cash flow positive, and I had a budget to buy 7 or 8, not one single real estate agent followed up after the initial sale! All my realtors were VERY GOOD at following up until they MADE THE SALE and got paid their real estate commission.
AFTER the Sale, not a “hello, are you happy with the place I helped you buy?”, not a “hey didn’t you say you were looking for a few more cash flow properties in the area, well I found a few that may work for you”, not a happy birthday, not even an “I hated working with you don’t call me again”.
REALTOR RADIO SILENCE!
So that got me thinking the other day about how cool it would be to see just how Small Business Dream may help a real estate agent make larger commissions and REDUCE a lot of busy work.
I started to think about myself as a home owner, the things I learned over the years that were cool as far as maintaining a property and how it affects resale. I imagined how happy I would have been with my real estate agent if they took the time to give me some after care on my primary residence, OR on my rental properties.
I’d like to share just 3 great reasons to follow up with your real estate clients. These are just a few reasons that you want to stay ‘top of mind’ for clients as a realtor, who will effectively refer you to friends and family, effectively growing your real estate client base.
Firstly, what if 1 month after buying my home I got a nice email from my realtor suggesting things I can do each month to keep my home in tip top shape?
Things like:
1. Checking furnace filter and replace if needed
2. Clean kitchen sink disposal (garburator)
3. Clean range hood filters (I know, nobody does this monthly, but imagine how easy it would be if you DID!)
4. Inspect your fire extinguishers (or gentle reminder to get a few!)
To find more ways how you can stay “top of mind” with your clients, check my post on how you can get your real estate business ahead in a crazy market.
Or, you can go to our main website at www.smallbizdream.com and learn more about our Small Business Sales Blueprint