This LinkedIn Strategy Has Helped Our Clients Build Successful Six-figure Businesses

linkedin

LinkedIn has become one of the fastest-growing social networking sites for business-oriented users since 2018. Millions of small business owners from around the world are riding on to this new wave of network-building to leverage growth through partnerships, joint ventures, and highly targeted marketing across different industries using LinkedIn’s set of tools and features designed specifically for business.

Today, we’re going to share with you one of our best methods to grow your small business using the power of LinkedIn and Small Business Dream sales and marketing automation.

Why LinkedIn?

Facebook has a huge advantage when it comes to reach – 2.7 billion users or more than 1/3 of the world’s population while LinkedIn has less than 600 million. However, there’s more to LinkedIn than just being a social networking platform – it’s a business-oriented platform so you get quality over quantity. You’d still be able to do most things on LinkedIn but with a clear purpose in mind. You don’t go there just to make friends; you’re looking to find friends who might be clients or joint venture partners.

But you’re probably thinking, if I can do the same on Facebook, what’s the point of using LinkedIn? Here’s why we think every small business owner should have his own LinkedIn account:

1. Your LinkedIn profile will show up first on Google.

Open a new tab on your Chrome browser, and, assuming you’ve already signed up to LinkedIn, type your name or business and you’ll see right away your LinkedIn profile on the first page. Google ranks LinkedIn as an authority site, and you, as a business owner, can use this algorithm to your advantage.

However, you don’t create a LinkedIn account just for the sake of having one. Remember, you only have one chance of making a good impression about you and your business. We’ll talk later on why you need a professional-looking LinkedIn profile.

2. Your LinkedIn profile doubles as your online business card.

One advantage of LinkedIn over Facebook and Twitter is that it can turn your profile into a powerful business networking tool. Business cards are pretty much the norm. We still go home with a big stack of business cards every time we go to business networking events.

Unfortunately, a lot of us don’t have that much time and they usually end up in our circular “filing cabinet” by the end of the week (or, if you’re like us, you can have someone do it for you by using our online transcription service). With LinkedIn, you can make connections right then and there if you can find access to a microphone. If you want to know precisely how we’ve done it, we’ve written an entire blog on how to use LinkedIn at networking events to increase sales.

3. LinkedIn gets you to your next client faster than any social networking site.

Another important feature that separates LinkedIn from any other social networking sites is it gives users the ability to search people from a particular industry they want to do business with. Again, we want to be clear about why we’re making these connections. So for instance, if you’re an insurance company, you probably want to search for clients or joint venture partners in the automotive or housing industry (these properties need insurance, or required by law). Add your city or country if you’re a local business to limit your results. In most cases, you’ll end up with around 1000 to as high as 10,000 depending on your country.

But don’t get too excited and click “Connect” on every user that shows up on the search page. That won’t work. We’ll show you how we’ve managed to get a much higher acceptance rate by using a simple, yet effective LinkedIn strategy.

If you’re interested, you can download a free copy of our book, LinkedIn 5-step System: Generate 10 fresh qualified leads in 10 minutes for your small business, where we show you everything from step one to finish in much greater detail.

We use LinkedIn on a regular basis to find small business owners who lack the tools or need our business coaching. As a leading consultancy and software provider for business, we’ve already made thousands of connections and have helped hundreds of clients build successful businesses. What we’re about to show you is one of our most effective methods to rapidly grow small businesses using LinkedIn and Small Business Dream sales and marketing automation.

Get More Clients on LinkedIn Using this Hybrid Approach

Now that we’ve covered the importance of creating a LinkedIn account for your business, let’s get down to the details.

1. Create a professional-looking LinkedIn profile.

People spend thousands of dollars on professional media services just to look great and make that big first impression.  How you look on LinkedIn – everything from outfit, hair style, and your background photo – speaks a lot about you and your business. It’s important to work on you LinkedIn profile FIRST before trying to reach out, since it’s the first thing they’ll notice when you’re sending invitations.

We’ve talked to a lot of small business owners and one of their problems is they don’t have the time and commitment learning photography and photo-editing skills (unless you’re already good at it). We’ve come up with a done-for-you (DFY) solution for our Small Business Dream clients where we set up everything from business coaching, LinkedIn profile, landing pages, sales funnels, and autoresponders – the whole nine yards of getting more clients for your business.

2. Connect with Clients Using Small Business Dream.

You can read hundreds of blog articles on how they used LinkedIn to leverage your business, but they don’t tell you the right way of requesting and maintaining that connection with a LinkedIn user. Hint: you don’t click “Connect” on the search page.

Here’s an interesting fact. LinkedIn users can figure out if you’ve read their profile by looking at their profile views. So instead, you go to their LinkedIn profile to tell the system that you’ve viewed them before inviting them to connect with you. It might seem like a little thing, but it has a BIG impact on how people would respond to your request.

Since you’ll be doing thousands of these, you’re going to need a contact manager to store all the names of LinkedIn users you’re trying to connect with. This is where Small Business Dream comes in. You can set up your own LinkedIn series and the system will tell you which message to send first or if you need to transfer them to another series depending on how they respond to you. It’s a semi-automated approach which is extremely powerful for starting that conversation with your prospect.

3. Keep your connections warm – always follow-up.

Follow-up is crucial to the system. Check your new connections first thing in the morning and send a follow-up message right away. The sooner, the better. If you’re using our Small Business Dream sales and marketing automation software, you can set up a new series for new LinkedIn connections.

Your follow-up message may go something like, “Craig, thanks for accepting my connection request…(state your business, what you do,  and your name at the end of your message)”. Take some time to scan through your previous messages and their responses to see if your next message makes sense. Don’t spam your new LinkedIn connections. Space your next message appropriately and always ask if they’re interested before making the offer.

If you’re not sure how to properly space your messages or you need some advice on how to write your LinkedIn copy, you can reach one of our business coaches at Small Business Dream and have our team of experts set it up for you.

Where Do We Go from Here?

If you’ve read this far, then you’re pretty convinced with LinkedIn’s potential in finding more clients and joint venture partners for your small business. We’d like to spend a moment with you and help identify ways to increase your sales whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages, business directories – every possible way you can think of. 

Visit us at Smallbizdream.com and take a closer look at our 5-step Rapid Sales Growth Blueprint or schedule a FREE 45-minute call with one of our seasoned business coaches.

Want to stay on the move? Get our SBD Sales and Marketing Automation App for your mobile and keep tabs on your business everywhere you go.

Can A Business Coach Make You an Extra $50,000 a Month?

Business Coach

Business coaches are prized mainly for their business acumen. You can always count on them to give you sound third party advice when faced with tough decisions, something which can only be acquired after many years of building both successful and not-so-successful businesses. But that’s exactly why we turn to them.

A lot of business startups lack the knowledge and experience that a business coach can bring. Inexperienced business owners often come up with great business ideas, but have a difficult time executing them. This happens more often than not, even among well-established companies.

Every business owner makes bad business decisions. In fact, if they’re being honest, they’ll be the first ones to tell you to get a good business coach as early as possible so you won’t have to make the same mistakes.

Some of the world’s industry leaders who had business coaching include Bill Gates, Steve Jobs, and former CEO of Google, Eric Schimdt. If these titans of industry find a business coach helps them make better business decisions, then what are you doing without one?

Your Business Coach Knows Where You’re Headed for

Seasoned business coaches almost have like a “sixth sense” when it comes to business. They can tell whether your idea will turn to gold or a failure waiting to happen. It’s not intuition, but a well-founded response based on experience, facts, trends, probabilities, customer psychology, among many other things.

Your initial conversation with your business coach is mostly about listening to you, taking in as much information as possible about you and your business. He or she will dissect your strategies, identify strengths, opportunities, and expose potential threats and vulnerabilities. He’ll ask some important questions and piece together crucial information to get the whole picture.

By then, he’ll be able to provide you with an accurate appraisal of your business. In most cases it can be one of two things – you’re on your way to the top or to the bottom. You’re either winning or losing to your competitors. Or, it could be you’re heading for a slowdown and you’ll have to look for better options such as downsizing or using automation. Sometimes it’s more about organizational matters such as dealing with your staff and employees.

Whatever it is, have an open mind and don’t let pride cloud your judgment. Remember, business coaches are more concerned with helping your business than trying to boost your ego.

Your Business Coach Provides Personalized Guidance

Books and online courses are great when it comes to learning the basics of starting and growing your own business. In fact, we have our own book, Small Business Profitability Secrets, which we highly recommend you get one. However, most books and online courses have limitations. They often deal with much broader issues common to all businesses and offer little help at solving specific problems for your specific kind of business.

Another problem is that these kinds of information tend to date rather quickly. Our markets and industries are dynamic, and technologies are changing at breakneck speed. What worked 3 to 5 years ago may no longer be as effective today and we need to adapt our strategies and our message to the here and now.

One of the best ways to get around this problem is to get personalized guidance from a business coach. Think of your business as your own body. When something goes wrong, your doctor will check on your medical history, allergies, and so on. You’ll go through several tests before your doctor writes his prescription, and follows up on you to see your progress.

Your business is unique in some ways. You can be a restaurant like a thousand others, but you have a different customer base, a different location, different competitors, demographics, economic conditions and so on. Your restaurant may not have the same set of standards as it is in Canada, Japan, Australia, or the Philippines. How do people learn about new businesses in your country? Do people search the internet or spend most of their time on Facebook or YouTube?

Your business coach will have to learn everything first about your business before taking a step further. This is very different from just looking for information over the web to get quick fixes or some vague, oversimplified solutions that doesn’t fit your business. But that doesn’t mean you can’t do your own research. There are thousands of valuable resources on the internet that provide great ideas for business, but ultimately, you need a business coach to help you in those crucial decision-making aspects of your business.

Having a Business Coach Could Be the Best Investment You’ll Ever Make

If you factor in the number of years it would take you to find the right mix and how much money you’d spend over the course of time playing “pin the tail on the donkey” with your business, and compare that with how much you’d spend for a good business coach, you’ll be amazed at how much you’re going to save in both time and money by having a business coach in your company.

Having a business coach cuts the amount of time and money spent learning everything on how to do your business right. It’s the same reason we hire coaches in sports, finance, or even self-improvement. It expedites the whole process, allowing you to reach your goals much sooner with the least amount of money and effort.

But more than that, we hire good coaches because we want to win in life – our businesses, careers, and our relationships with other people. Having a business coach is like standing on the shoulders of giants, enabling us to see further than we would otherwise see by ourselves.

So yes, definitely find a good business coach. What’s a good business coach? How does a small business profitability expert with over 20 years of experience and has helped launch more than 700 companies worldwide having a total turnover of $1.4 billion in revenue sounds to you?

Final Thoughts

By now, you might be thinking where to find a good business coach to help you grow your business like you’ve never thought possible. Would you be happy if we tell you we’re offering a 45-minute call where we connect you with our small business profitability experts at no cost to you?

We’ll identify all ways to increase your sales and profits and leave you with a step-by-step plan with details on how to implement and the tools you can use to accomplish each task. Visit us at Smallbizdream.com and take a closer look at our 5-step Rapid Sales Growth Blueprint today.

Practice Your Copywriting Skills with Small Business Dream

Small business owners rarely write their own copy. Most of the time, they have copywriters to do it for them.  The great thing with copywriting is it’s a learnable skill. It’s not rocket science. You can start with a few basics and build your copywriting skills as a business owner.

Let’s take a look at copywriting and find opportunities to practice copywriting for your landing page, sales funnels, and email campaigns.

More Research, Less Writing

Copywriting looks a bit too easy. After all, you just need to find the right words to get more people to buy from you. But after spending hundreds of hours on your first copy, you realized you can’t just write a bunch of emails, send them to everyone on your email list, and expect to find more customers.

Copywriting is 80% research, 20% writing. So, before writing your copy, you’ll need to get these down first:

Value proposition. This answers the question, “What’s in it for me?” or “Is it for me?” To answer the question, you’ll need to do some research. Interview people, conduct a survey, look for customer reviews at Amazon, or visit forums like Reddit. Try to look at people’s problems and frustrations, and create your value proposition around those issues.

Target Audience. These are the people who will benefit most from your product or service, also known as your ideal clients. One commonly used method is to come up with a detailed buyer persona to guide your marketing efforts.

Customer Segmentation. Since you’ll be doing a lot of email marketing through your autoresponders, segmenting your email list is a must. Lay down a list of categories in your demographic such as age, gender, specific interests, brands, etc. This will come in handy when writing your email copy for your drip mails and email campaigns.

We won’t go much into the details like the length, type of language, and font size. You can find lots of video tutorials on copywriting over the internet. Instead, we’ll give you some ideas on how to practice your copywriting with our Small Business Dream Sales and Marketing Automation.

Landing Page Copy

Internet marketers spend a ton of work on their landing pages, for good reason. Landing pages are essentially print ads and commercials on a web page, but they’re more specific to a given audience and allows for user interaction (call to action).

A well-written landing page copy can instantly double your sales and is way more cost-effective compared to traditional advertising. However, you can’t just read one article and write amazing copy for your landing pages overnight. You need to do some actual work and test things out yourself. Small Business Dream Sales and Marketing Automation helps you become a better copywriter by giving you templates to experiment on.

Notice there’s no navigation like a typical website. Landing pages are more direct-response — visitors will either leave your page or take the offer (click the ‘call to action’ button). Your copy should state your value proposition in your title and copy text.

You can slowly improve your landing page copy by making a slightly different version of it to see if it makes any difference on your conversion rates. Small Business Dream provides an easy way to do your own A/B Split Testing or you can try our DFY (done for you) package and have our team of experts set it up for you.

Sales Funnel Copy — the AIDA Principle

For those who are new to sales funnels, AIDA stands for Attention/Awareness, Interest, Desire, and Action. These are sequential steps your visitors take in the buying process. Some compare this to a buyer’s journey.

Sales funnels are extremely versatile. You can use it solely for sales conversion or for many other purposes such as up-selling, cross-selling, one-time offers, customer acquisition, lead generation, and so on. You can practice your copywriting skills using Small Business Dream’s sales funnel template.

Begin with your title and value proposition, similar to a landing page. However, with sales funnels, you can take a step further. You’ll be able to narrow down your audience to a particular type of customer based on how they respond to your offer. They can take the offer straight away, choose a different option, or they can decide later, in which case, you can keep them interested by offering freebies, one-time offers, and newsletters.

Sales funnels are a bit slower compared to direct marketing, but the goal is pretty much the same. One advantage of using a well-executed sales funnel is that it almost guarantees high-quality leads and repeat customers every single time. Combined with a solid email marketing strategy, sales funnels are an amazing, must-have tool for your small business.

Small Business Dream Sales and Marketing Automation offers a complete suite of tools designed to rapidly grow your sales from landing pages, sales funnels, customer acquisition, email auto-responders and more.

Email Marketing Copy

Email never gets out of style. Don’t believe it? Find any Android and iOS phone that doesn’t have a built-in email app, or any online service that doesn’t require an email account (think Google Play, Apple Store, etc.). However, getting people to open, let alone respond to your emails is more challenging than ever.

The problem lies with not being able to properly segment your email list and poor copywriting skills, e.g. sounding too robotic or salesy. The key to successful email marketing is to be relevant with your recipients. Hence, you have to be very specific with your email copy.

What’s truly amazing is that with Small Business Dream Sales and Marketing Automation, you can fine-tune your email campaigns, drip mails, and follow-ups, all the while using automation. Set up a survey page, and automate certain tasks like sending them to your landing page, sales funnel, or switch to a different email series when clicking specific items on your survey page.

Another strategy we’ve talked about in our previous blog about the best follow up tips for small businesses is by giving value each time you send an email like a newsletter or links to highly informative blog articles. Once again, be very specific whom you’re sending to. All your email marketing efforts will be a waste of time if you’re just sending them out to random people.

Conclusion

Need help promoting your own business? We’d like to spend some time with you.  We offer a FREE Sales and Profitability consultation where we identify key aspects in your business to rapidly boost your sales. Come visit us at www.smallbizdream.com to learn more about our 5-step system to rapidly grow your sales and profits with less stress.

How to Use Content Marketing and Social Media to Grow an Audience

When it comes to brand awareness, nothing beats a well-thought-out, well-executed content marketing strategy. However, you don’t have to wait for people to come to you. What you need is a system that puts you right in front of your intended audience in the most efficient and cost-effective way possible.

Content is king, no doubt. But with more than 500 million blogs and a new blog post published every 0.5 seconds, it’s almost impossible to build an audience on Google if you’re not among the few established companies and authority sites dealing on a certain topic. In fact, many businesses that rely heavily on website traffic took a beating after Google started implementing some major updates.

We’ve seen this coming a few years back, and we’ve perfected a system that helps small business owners grow their audience more rapidly without slugging it out with the ‘big guys.’ We’ve learned through experience, after working with over 700 clients, to combine different methods of customer engagement that allows them to attract the right people and keep them coming back.

Create a following on social media

Content marketers would often tell you to just create awesome content and let Google take care of the rest. However, things have changed and it’s no longer just putting out great content, but becoming pro-active in getting the right people to see your content.

1. Facebook & Twitter

No, we’re not selling to people on Facebook or Twitter. We’re here to make connections. Sure, you can buy some ads to give your post a temporary boost, but the main purpose is building that relationship and trust with people who might be a customer or a business partner.

Here’s a great thing about social media. You don’t have to be an ‘authority’ (or sound like one) to get an audience. You just have to use Facebook & Twitter the way they’re supposed to work but with a clear purpose in mind – to get more people into your business.

Show people what you do with your business, share some thoughts, some interesting articles or videos. Interact with users. Better yet, if you have your own blog or website, you can share your featured posts or repurpose old content for social media (e.g. quick tips, testimonials, etc.).

Ideally, you want to have a system already in place before going in on social media. People often make the mistake of going in and not being able to handle it right. So they end up either spending too much time doing everything by hand or sending bulk messages that are too generic to create meaningful connections.

Think of social media as your springboard. It helps you start a conversation but you’ll need to follow up on them and move to a more ‘stable’ platform like your email list as you go by.

We’ve developed our own sales and marketing automation which enables you to collect data and keep track of your conversations on social media. It’s a complete system that comes with a landing page builder, sales funnels, autoresponders and many others.

2. LinkedIn

We’ve devoted an entire blog article on this topic about how to use LinkedIn at networking events to increase sales. It’s the same idea with Facebook & Twitter, but we’re looking to find business partners, preferably those which are complementary to yours. Hence, if you’re a restaurant or catering business, you’ll probably want to partner up with event planners in your area.

We recommend having your own blog or website before looking out for potential business partners on LinkedIn. It creates a bit of impression. Like being able to write your own book, people tend to trust you more with your knowledge and experience when they see your blog or website.

Quality content still reigns supreme, but you need the right tools to get them to the right people – precisely what our system does for many small business owners like you.

3. YouTube

Videos will take center stage as technology improves and the majority of online marketers migrate to a much less competitive space. Unlike Google, YouTube is an untapped goldmine for a lot of content marketers. You don’t need a professional studio or expensive video editing software to get a thousand viewers on your channel.

Think of all the YouTube videos you’ve watched with more than ten thousand viewers and subscribers, using nothing more than an inexpensive camera, a whiteboard, or just them talking to you through their smartphones. Even if you’re a little bit “camera-shy,” you can still build a massive following using whiteboard animation software like VideoScribe and Doodly or even a slideshow made from Pixabay images with your voiceover. 

Now here’s the best part. Your audience will get notified each time you have a new post by simply clicking on that bell notification icon. And, unlike a static post or webpage, your YouTube videos will continue to get more viewers, comments, and more people will subscribe to your channel long after you’ve published your videos.

Just like your Facebook and other social media platforms you’ll be able to use your YouTube content to get them to your site and keep them coming back for more.

Collect data for your sales and marketing automation

All your content marketing efforts and social media posts should all come down to this – collecting data for your sales and marketing automation. This is where most small businesses hit a dead end. They don’t know what to do with next, or they don’t have a system to capture all the data and use them to turn followers and subscribers into buying customers.

Small Business Dream offers a solution to take your fans and followers into that journey, whether it’s through sales funnels, landing pages, newsletters, drip mail, email series, and push notifications. We’ve covered every possible way to keep them interested after doing all the work of creating great content for your business. 

Conclusion

Content marketing doesn’t require a lot of resources aside from your time and creativity. Like any other skill set, you’ll get better with practice and gaining more experience. However, not all business owners have the time and commitment to produce high-quality content. We offer services which includes online and offline solutions to drive your message home.

If you need help, you can reach us and take advantage of our FREE Sales and Profitability consultation where we identify key aspects in your business to rapidly boost your sales. Come visit us at www.smallbizdream.com to learn more about our 5-step system to rapidly grow your sales and profits with less stress.

How to Prepare Your Small Business for Google BERT

Google has stirred up the online community after rolling out its newest update, BERT or Bidirectional Encoder Representation for Transformers. Local businesses, particularly those who have invested in building an online presence, are asking whether or not this would affect their bottom line.

While it’s too early to tell whether this update will impact the online visibility of many local small businesses, we can already see the direction Google is taking and be able to solidify our online presence using online and real-world marketing strategies.

Think Users, Not Algorithms

Google has had several updates to improve user experience, but this by far is impervious to traditional search analysis. It’s hard to tell which metrics will have an impact on current rankings. BERT AI tries to make sense of how users search and interact on a given information and responds accordingly.

Before, people must learn to use the search engine in a way that would be easier for the algorithm. This time, it’s the other way around. People can search the way they want to and it will try to give the best results based on user intent and context instead of the actual word or phrase. Local businesses with websites don’t need to spend a lot of time and resources for the highest ranked topics and key phrases and just focus on creating useful content.

Normally, it will take months or years to rank organically. We offer a faster way to get more people to your site with our Rapid Sales Growth Blueprint. We help businesses grow an audience by combining the best of both worlds (online and offline marketing) which is far more effective than using one method only.

Become an Expert in Your Field

Users look up to Google for answers. Think of one reason why users should come to you instead of going to other sites. Precisely. They come to you because you’re being regarded as an expert in the field. Small business owners offer something valuable to people whether it’s a specific product or service, useful content, or expert advice.

You need to educate your audience, answer specific queries, clarify issues regarding your product or service, and put your years of experience into creating powerful, insightful content across different medium whether it’s a blog, an e-book, or YouTube content. People want to know you’re the ‘real deal’ when it comes to a specific type of information.

The question many people have is how would people know about you unless you rank in Google? The answer is you don’t have to. You can achieve the same level of success more rapidly with a multi-faceted approach to promoting your small business and not have to wait on Google to put your business in front of users. We’ve designed a 5-step system in our Rapid Sales Blueprint which allows you to do just that.

Grow Your Audience Online through Multiple Channels

Multi-channel marketing is becoming more popular these days as business owners brace for the possible repercussions Google might have on their online presence. One way to minimize its impact is to have as many avenues of customer engagement as possible — email, Facebook, Twitter, LinkedIn, YouTube, live calls, push messages, meeting up face to face, and so on.

You don’t need a thousand page views per month to start seeing gains. What really matters is you’re able to get to your intended market and start converting in as little time as possible. Internet marketers who specialize in rapid growth rely on a multiple-channel approach in growing an audience.

They’ve also come up with some interesting ideas like “content sprouting” in which a YouTube video becomes an audio podcast, a blog post, an Instagram Story post, and so on. This enables them to connect with their audience on as many channels as possible with less effort.

Small Business Dream has always been about rapid growth using many different methods to increase your sales whether it’s through sales funnels, email outreach, social media, and now with its latest addition of a mobile networking app (virtual business card) and business finder app.

Meet with Real People

Find opportunities to link up with potential customers and business partners in your area. Have your introduction ready and be prepared for a short talk about your business. We have a blog post about getting the most out of networking events to guide you from choosing the right networking events to go to, attires, things to bring with you, among other things.

Get exposure to people in your community. We recommend having your site up and running before the event, your landing page and sales funnels set up, and our free Small Business Dream Button app as your virtual business card. This way you won’t miss out an opportunity to get more people into your site. Set up a referral system and get people to download Small Business Dream Business Finder app, and watch your traffic grow over time.

As you can see, you don’t have to always rely on search rankings to get more people into your site. You just need the right strategy and the right tools to get the job done.

Conclusion

Have you been thinking on a business idea but aren’t quite sure what to do or how to move things forward? We invite you to share some time with us. Tell us about your small business. We offer FREE Sales and Profitability consultation where we find the best possible solutions and outcomes for your type of business. Come visit us at www.smallbizdream.com to learn more about our 5-step system to rapidly grow your sales and profits with less stress.